Born in San Luis Rio Colorado, Sonora, México in 1981.
Grew up in the city of Guadalajara, Jalisco where his great interest in art emerged at an early age, prompting him to create and exhibit at the Raúl Anguiano Art Museum in the same city to participate, and become a finalist at the “Aires de Córdoba” International Plastic Arts Contest, at the short age of 19 years.
He graduated with a degree in Graphic Design at the “UNIVA” of Guadalajara, where he learned different artistic techniques, as well as photography, color theory, drawing and animation in advanced level.
After finishing his studies, he immersed in the advertising world for over 15 years, reaching an executive position as Associate Creative Director. He also achieved several awards for Art Direction: Eagle Awards, IAB and Awwwards, by collaborating with prestigious national and international brands such as LG, Ford, Mabe, Movistar, El Palacio de Hierro, Cinépolis, Sura, among many others.
After 15 years of visual communication and design evolution, he decided to go back to his artistic roots and blend these two worlds that have always influenced his new creations. Inspired by artistic trends, such as surrealism, realism and fantasy.